TEDx Talk on the importance of “Why” (and not of “How”)

“Why” businesses and “How” businesses — again

We attribute our discovery of the importance of asking “Why” (and not “How”) for building a great business to our encounter in 2005 with Jean-François Zobrist. In 2009 we discribed the concept in the first book’s chapters.

Here is an interesting application of these concepts to practically everything businesses do.