Freedom, Inc. book » Leaders’ videos

Watch John Wooden, one of the world greatest servant leaders

Isaac — Sat, 20 Aug 2011 09:27:45 +0000

We have already written on the liberating style of John Wooden, not only the 20th century greatest coach according to ESPN, but also one of the greatest servant leaders (see here).

Here is John Wooden’s rare talk given in 2001 for TED where he explains his leadership principles.

Stan Richards to Dallas Business Hall of Fame

Isaac — Sat, 26 Jun 2010 20:39:21 +0000

Richards Group’s culture and its founder

APRIL 10, 2010

Richards Group is famous for its advertisements like the notorious Chick-fil-A ads in which cows try to save their hides by getting us to eat chicken instead of beef all the while misspelling their appeals with “Eat Mor Chikin.” But Richards Group is a also a Freedom Inc, the only one in the ad agencies’ “madmen” world (we were lucky to be able to study it from the inside).

Here is a unique insight to this culture, provided by its founder and CEO and founder Stan Richards (duration 4’25).

Terri Kelly speaks of Gore’s culture in MIT

Isaac — Fri, 26 Feb 2010 22:18:54 +0000

Gore ‘s culture by its CEO

DECEMBER 8, 2008

W. L. Gore & Associates is famous for its culture but it is a notoriously hard to get in company if you want to observe this culture firsthand (we were lucky to be able to study it from the inside).

Here is a unique insight to this culture, provided by Gore’s CEO. The video includes about 30′ lecture and 20′ Q/A.

See more details here

Ricardo Semler’s interview on Australian ABC

Isaac — Sat, 16 Jan 2010 15:17:15 +0000

SEMCO ‘s culture by Semler on

MARCH 6, 2007

Here is an excerpt of Semler’s interview:

KERRY O’BRIEN: Do you have any respect for a corporate culture, say, an investment bank, a very successful investment bank, where part of the culture is that everybody’s at their desk by 7.00 or 7.30 in the morning and the one who leaves before 7.00 at night is regarded as something of an aberration, and maybe they do make big profits and they get big bonuses, so why isn’t that culture a symbol of success to you?

RICARDO SEMLER: It’s basically a military culture – when you think, what’s the difference between Colin Powell and Jack Welch, are they not interchangeable? Sure they are. In an MBA or somebody from West Point we talk about military terms all the time.

Watch the full 10’30 interview with Windows Media here

Read partial transcript here