Stan Richards to Dallas Business Hall of Fame

Richards Group’s culture and its founder

APRIL 10, 2010


Richards Group is famous for its advertisements like the notorious Chick-fil-A ads in which cows try to save their hides by getting us to eat chicken instead of beef all the while misspelling their appeals with “Eat Mor Chikin.” But Richards Group is a also a Freedom Inc, the only one in the ad agencies’ “madmen” world (we were lucky to be able to study it from the inside).

Here is a unique insight to this culture, provided by its founder and CEO and founder Stan Richards (duration 4’25).

About Isaac Getz

Isaac Getz is an author, conference speaker, senior advisor and currently holds the post of Professor at ESCP Business School.

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