TEDx Talk on the importance of “Why” (and not of “How”)

“Why” businesses and “How” businesses — again

We attribute our discovery of the importance of asking “Why” (and not “How”) for building a great business to our encounter in 2005 with Jean-François Zobrist. In 2009 we discribed the concept in the first book’s chapters.

Here is an interesting application of these concepts to practically everything businesses do.

About Isaac Getz

Isaac Getz is an author, conference speaker, senior advisor and currently holds the post of Professor at ESCP Business School.

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