Warren Bennis on how leaders can be creative

Watch Bennis commenting on how to make one’s organization dancing

Warren Bennis

October 27, 2010

Here is a famous quote by Bennis:

“There are two ways of being creative. One can sing and dance. Or one can create an environment in which singers and dancers flourish. Leaders must encourage their organizations to dance to forms of music yet to be heard.”

Watch him commenting it in the Antioch University Los Angeles, in which original campus he studied and which one—creative—president was Douglas McGregor who made it dance indeed.

About Isaac Getz

Isaac Getz is an author, conference speaker, senior advisor and currently holds the post of Professor at ESCP Business School.

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