Freedom, Inc. in Sweden

Swedish edition

The Swedish editor Bookhouse is at the vanguard of books on new ways of organizing and working. Our Freedom, Inc. appears there along the books by Jim Collins, Gary Hamel, Dan Pink, and Jonas Ridderstråle & Kjell Nordström.

We’ve heard that freedom and egalitarian workplace fit very well with the Swedish culture and values. Indeed, every Swede will tell you a local saying: “You are not better than others.” It is indeed perfectly in line with the Freedom Inc.’s first principle, that of intrinsic equality. Yet paradoxically, the same saying may be inimical to Freedom Inc. Freedom in the workplace is freedom to take initiatives to advance the company’s vision. What will be the reaction of the Swedish colleagues if one of them voices up publically a bright idea—better than the ideas of others?

We leave this question to our Swedish friends and again thank everyone involved to make this new foreign edition happen.

About Isaac Getz

Isaac Getz is an author, conference speaker, senior advisor and currently holds the post of Professor at ESCP Business School.

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