Liberate Your Company Through Employee Engagement
By www.elsua.net
BLOG’S INTRO: This www.elsua.net post’s the author espouses the corporate liberation dear to us. He also makes a brief reference to our own work. It’s rewarding to see that Freeom Inc. ideas are spreading.
If there is one topic out there in the field of Social Business that has been bugging me for a long while, as perhaps one of my strongest pet peeves ever, way even before we first started using the concepts of Social Business and Enterprise 2.0, that would be the one on Employee Engagement. More than anything else, because all along I have always felt that employee engagement is a myth. A huge one, actually! It’s a one way lane that has been imposed over us by the business world as perhaps the Holy Grail of social networking. Essentially, the main reason why the corporate world is looking into social networks as the next big thing, because there seems to be this notion that social networking empowers knowledge workers to be more engaged, therefore happier, more motivated and committed, resulting in happy employees delighting happy customers. How wrong!! My goodness! Why have we let employee engagement take over the entire conversation in the Social space, when it doesn’t even exist in the first place?!?
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