Here is our article in LSE Business Review
Artificial Intelligence (AI) is poised to transform the business world. It is not the first time that technologies have done so. Decision support systems, expert systems (already integrating AI) and knowledge management systems, which were promoted by the largest consulting firms and IT manufacturers, monopolised the interest of companies in the late 1990s. Yet, despite the undeniable benefits they offered, the interest in these technologies waned.
Even if history does not repeat itself, it holds valuable lessons relevant to the arrival of AI in business. In particular, the role humans will take in the success or failure of these technologies and how companies should involve everyone across the organisation in rethinking their roles.
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