The Deep Dive on The ABC Nightline JULY 13, 1999 This film showing the workings of IDEO became a classic for Nightline and one of its most requested video/DVD products ever. Most of its appeal came from the featured team’s ability to design an astounding...
Visit SEMCO Brazil’s Caring Capitalist JUNE 15, 2005 Here is an excerpt from the 14′ video:PETER MARTIN : The SEMCO philosophy is that a lot of what managers normally do shouldn’t be done? RICARDO SEMLER: Absolutely I would say that maybe 30% of...
SEMCO ‘s culture by Semler on MARCH 6, 2007 Here is an excerpt of Semler’s interview:KERRY O’BRIEN: Do you have any respect for a corporate culture, say, an investment bank, a very successful investment bank, where part of the culture is that...
On designing IDEO’s products and culture for human friends David Kelley, founder of IDEO AUGUST 21, 2006 Here is an excerpt from David Kelley’s podcast: …When I got to Boeing… I really didn’t do well with, every relationship I have is...
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