Ricardo Semler’s interview on Australian ABC

SEMCO ‘s culture by Semler on


MARCH 6, 2007

Here is an excerpt of Semler’s interview:

KERRY O’BRIEN: Do you have any respect for a corporate culture, say, an investment bank, a very successful investment bank, where part of the culture is that everybody’s at their desk by 7.00 or 7.30 in the morning and the one who leaves before 7.00 at night is regarded as something of an aberration, and maybe they do make big profits and they get big bonuses, so why isn’t that culture a symbol of success to you?

RICARDO SEMLER: It’s basically a military culture – when you think, what’s the difference between Colin Powell and Jack Welch, are they not interchangeable? Sure they are. In an MBA or somebody from West Point we talk about military terms all the time.

Watch the full 10’30 interview with Windows Media here

Read partial transcript here

About Isaac Getz

Isaac Getz is an author, conference speaker, senior advisor and currently holds the post of Professor at ESCP Business School.

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